Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice - Karen E. Sutherland - Books - Springer Verlag, Singapore - 9789819940004 - October 5, 2023
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Karen E. Sutherland
Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice 1st ed. 2023 edition

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This book presents new global research on transmedia storytelling as a form of brand communication. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data.

285 pages, 22 Illustrations, color; 1 Illustrations, black and white; XIII, 285 p. 23 illus., 22 ill

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 5, 2023
ISBN13 9789819940004
Publishers Springer Verlag, Singapore
Pages 281
Dimensions 150 × 220 × 20 mm   ·   514 g
Language English  

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