Marketing Tekhnologicheskikh Tovarov: Kak Zarabotat' Na Kommertsializatsii Tekhnologiy - Yana Matkovskaya - Books - LAP LAMBERT Academic Publishing - 9783844355024 - June 15, 2011
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Yana Matkovskaya
Marketing Tekhnologicheskikh Tovarov: Kak Zarabotat' Na Kommertsializatsii Tekhnologiy Russian edition

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Monografiya posvyashchena issledovaniyu marketinga tekhnologicheskikh tovarov. Analizu podvergaetsya teoreticheskaya konstruktsiya tekhnologii i ee transformatsiya v tovar. Issleduyutsya osobennosti tekhnologiy i sovremennogo rynka tekhnologiy, predlagaetsya metodologiya marketinga tekhnologicheskikh tovarov, vklyuchayushchaya ego razrabotku, formirovanie kompleksa marketinga i metodiku otsenki effektivnosti marketingovoy deyatel'nosti po kommertsializatsii innovatsiy. Nauchnoe izdanie rekomenduetsya dlya sub"ektov tekhnologicheskikh rynkov, venchurnykh kompaniy, spetsialistov po innovatsionnomu marketingu, innovatsionnomu menedzhmentu, a takzhe dlya prepodavateley ekonomicheskikh distsiplin, aspirantov i doktorantov. Mozhet byt' ispol'zovano v uchebnom protsesse pri prepodavanii distsiplin: marketing, marketingovye kommunikatsii, pablik rileyshnz, innovatsionnyy marketing, innovatsionnyy menedzhment, kommertsializatsiya innovatsiy, marketingovoe konsul'tirovanie i dr.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 15, 2011
ISBN13 9783844355024
Publishers LAP LAMBERT Academic Publishing
Pages 200
Dimensions 150 × 12 × 225 mm   ·   316 g
Language German  

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