Potrebitel'skoe Povedenie V Sovremennom Obshchestve: Sotsiologicheskiy Analiz - Elena Lebedeva - Books - LAP LAMBERT Academic Publishing - 9783843301831 - October 8, 2010
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Elena Lebedeva
Potrebitel'skoe Povedenie V Sovremennom Obshchestve: Sotsiologicheskiy Analiz Russian edition

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Rabota posvyashchena sotsiologicheskomu analizu potrebitel'skogo povedeniya. Avtor predlagaet periodizatsiyu teoretiko-metodologicheskikh podkhodov k sotsiologicheskomu issledovaniyu potrebitel'skogo povedeniya, rassmatrivaet osnovnye kategorii, privodit kratkiy obzor metodov issledovaniya. Takzhe v rabote predstavlen protsess transformatsii potrebitel'skogo povedeniya cherez smenu razlichnykh modeley (ot sovetskoy cherez perekhodnuyu k sovremennoy). Izdanie mozhet byt' polezno menedzheram reklamnykh, konsaltingovykh, proizvodstvennykh i drugikh organizatsiy, spetsialistam, provodyashchim marketingovye, sotsiologicheskie issledovaniya potrebitel'skogo povedeniya, prepodavatelyam, osushchestvlyayushchim podgotovku spetsialistov v oblasti sotsiologii, marketinga i menedzhmenta, informatsii i kommunikatsii, reklamnogo dela, a takzhe vsem interesuyushchimsya problemami sotsiologicheskogo issledovaniya potrebitel'skogo povedeniya.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 8, 2010
ISBN13 9783843301831
Publishers LAP LAMBERT Academic Publishing
Pages 124
Dimensions 150 × 7 × 225 mm   ·   203 g
Language German  

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