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Handbuch Marketing-Controlling: Grundlagen – Methoden – Umsetzung 5., erw. u. überarb. Auflage 2021 edition
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Handbuch Marketing-Controlling: Grundlagen – Methoden – Umsetzung
Dieses Handbuch vermittelt Managern in leitenden Funktionen von Unternehmen und Organisationen einen fundierten Überblick über die erfolgsrelevanten Aspekte des strategischen und operativen Marketing-Controllings.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 4, 2021 |
| ISBN13 | 9783662628362 |
| Publishers | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 742 |
| Dimensions | 150 × 220 × 10 mm · 1.27 kg |
| Language | German |
| Editor | Zerres, Christopher |
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