The Impact of Economic Condition on Consumer Buying Behaviour - Jason Nurjadi - Books - LAP LAMBERT Academic Publishing - 9783659641916 - November 21, 2014
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Jason Nurjadi
The Impact of Economic Condition on Consumer Buying Behaviour

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Case Study of PT. Mercedes-Benz Indonesia. This book examines the consumer behaviour of Mercedes-Benz sedans before and during the global financial crisis hit the automotive industry in Indonesia. Run Chart and paired sample t-test are used to identify any statistically significant patterns in the behaviour. Surprisingly, even though global financial crisis emerges and the purchasing power is declining, sales of Mercedes-Benz sedans increase

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 21, 2014
ISBN13 9783659641916
Publishers LAP LAMBERT Academic Publishing
Pages 128
Dimensions 7 × 150 × 220 mm   ·   209 g
Language German  

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