Informatsionnoe Obespechenie Prinyatiya Resheniy V Malom Biznese - Denis Nikitas - Books - LAP LAMBERT Academic Publishing - 9783659367465 - March 13, 2013
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Denis Nikitas
Informatsionnoe Obespechenie Prinyatiya Resheniy V Malom Biznese Russian edition

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Prinyatie pravil'nogo marketingovogo resheniya rukovoditelyami organizatsiy malogo biznesa osnovano na informatsii i vo mnogom opredelyaetsya eye kachestvom. Odnako informatsiya podverzhena risku bystro ustarevat' i neredko obladaet vysokoy stepen'yu nepolnoty i protivorechivosti. Na sovremennom etape proizoshlo organizatsionnoe otdelenie informatsionno-analiticheskoy deyatel'nosti ot upravlencheskoy, vazhnym komponentom kotoroy ona yavlyaetsya. Eto obuslovleno: 1) vazhnost'yu i otvetstvennost'yu marketingovykh resheniy, opredelyayushchikh konkurentosposobnost' organizatsii; 2) rostom ob"yemov informatsii, kotoruyu neobkhodimo obrabotat' v tselyakh vybora i obosnovaniya resheniya; 3) defitsitom vremenno´go resursa u rukovoditeley; 4) otsutstviem professionalizma v informatsionnoy oblasti u predprinimateley i upravlentsev. Perechislennye faktory nashli osoboe otrazhenie v organizatsiyakh malogo biznesa vsledstvie: otsutstviya finansovykh resursov dlya poiska informatsii i provedeniya marketingovykh issledovaniy; ogranichennogo shtata sotrudnikov; nebol'shikh oborotov. Dlya resheniya etikh voprosov neobkhodimo provedenie spetsial'nykh nauchnykh issledovaniy. V etoy svyazi tema dissertatsionnoy raboty dostatochno aktual'na.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 13, 2013
ISBN13 9783659367465
Publishers LAP LAMBERT Academic Publishing
Pages 236
Dimensions 150 × 14 × 225 mm   ·   369 g
Language German  

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