Issledovanie I Sovershenstvovanie Metodiki Formirovaniya Brenda Goroda - Opaleva Lyubov' - Books - LAP Lambert Academic Publishing - 9783659161988 - February 19, 2014
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Opaleva Lyubov'
Issledovanie I Sovershenstvovanie Metodiki Formirovaniya Brenda Goroda Russian edition

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Monografiya posvyashchena razvitiyu teorii marketinga territorii, dopolneniyu polozheniy vnutrigorodskogo marketinga. V issledovanii rassmatrivayutsya struktura brenda goroda i protsess vnutrigorodskogo brendina, predlagaetsya original'naya metodika otsenki i formirovaniya brenda, orientirovannaya na naselenie goroda, privodyatsya rezul'taty aprobatsii avtorskoy metodiki otsenki brenda goroda. Monografiya prednaznachena dlya spetsialistov po marketingu i rukovoditeley v sfere munitsipal'nogo upravleniya, a takzhe prepodavatelyam vysshikh uchebnykh zavedeniy, magistrantam i aspirantam sootvetstvuyushchikh napravleniy obucheniya.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 19, 2014
ISBN13 9783659161988
Publishers LAP Lambert Academic Publishing
Pages 104
Dimensions 150 × 6 × 226 mm   ·   173 g
Language German  

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