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Issledovanie I Sovershenstvovanie Metodiki Formirovaniya Brenda Goroda Russian edition
Opaleva Lyubov'
Issledovanie I Sovershenstvovanie Metodiki Formirovaniya Brenda Goroda Russian edition
Opaleva Lyubov'
Monografiya posvyashchena razvitiyu teorii marketinga territorii, dopolneniyu polozheniy vnutrigorodskogo marketinga. V issledovanii rassmatrivayutsya struktura brenda goroda i protsess vnutrigorodskogo brendina, predlagaetsya original'naya metodika otsenki i formirovaniya brenda, orientirovannaya na naselenie goroda, privodyatsya rezul'taty aprobatsii avtorskoy metodiki otsenki brenda goroda. Monografiya prednaznachena dlya spetsialistov po marketingu i rukovoditeley v sfere munitsipal'nogo upravleniya, a takzhe prepodavatelyam vysshikh uchebnykh zavedeniy, magistrantam i aspirantam sootvetstvuyushchikh napravleniy obucheniya.
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | February 19, 2014 |
ISBN13 | 9783659161988 |
Publishers | LAP Lambert Academic Publishing |
Pages | 104 |
Dimensions | 150 × 6 × 226 mm · 163 g |
Language | Russian |
See all of Opaleva Lyubov' ( e.g. Paperback Book )