Consumption, Commitment, and Community in Reward-Based Crowdfunding: An Empirical Analysis of Crowdfunding Projects Based on Gift Exchange Theory - Ingo Schulz-Schaeffer - Books - Springer Fachmedien Wiesbaden - 9783658522872 - October 19, 2026
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Ingo Schulz-Schaeffer
Consumption, Commitment, and Community in Reward-Based Crowdfunding: An Empirical Analysis of Crowdfunding Projects Based on Gift Exchange Theory

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The connection between purchase and donation, between consumption and commitment, is thus established by the fact that supporters act as consumers on the one hand, but on the other hand associate a deeper meaning with the object of consumption, which motivates them to engage more strongly with this object than with ‘normal’ products.

Media Books     Paperback Book   (Book with soft cover and glued back)
To be released October 19, 2026
ISBN13 9783658522872
Publishers Springer Fachmedien Wiesbaden
Pages 290
Dimensions 150 × 220 × 10 mm   ·   581 g   (Weight (estimated))

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