Drivers of User Engagement in Influencer Branding: An Empirical Analysis of Brand-Related User-Generated Content on Instagram - Innovatives Markenmanagement - Tanja Fink - Books - Springer Fachmedien Wiesbaden - 9783658346508 - August 24, 2021
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Tanja Fink
Drivers of User Engagement in Influencer Branding: An Empirical Analysis of Brand-Related User-Generated Content on Instagram - Innovatives Markenmanagement 1st ed. 2021 edition

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The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in influencer branding – both for social media influencers as well as marketers.

220 pages, 70 Illustrations, black and white; XX, 220 p. 70 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 24, 2021
ISBN13 9783658346508
Publishers Springer Fachmedien Wiesbaden
Pages 220
Dimensions 150 × 220 × 10 mm   ·   323 g
Language German  

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