Advances in Advertising Research IX - - Books - Springer - 9783658226800 - July 17, 2018
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Advances in Advertising Research IX 1st ed. 2018 edition

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This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. Advances in Advertising Research are published by the European Advertising Academy (EAA).

353 pages, 35 Illustrations, black and white; XII, 353 p. 35 illus.

Media Books     Book
Released July 17, 2018
ISBN13 9783658226800
Publishers Springer
Pages 353
Dimensions 150 × 220 × 20 mm   ·   588 g
Language German  
Editor Cauberghe, Verolien
Editor Eisend, Martin
Editor Hudders, Liselot

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