Targeting Using Augmented Data in Database Marketing: Decision Factors for Evaluating External Sources - Bettina Huttenrauch - Books - Springer - 9783658145767 - June 22, 2016
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Bettina Huttenrauch
Targeting Using Augmented Data in Database Marketing: Decision Factors for Evaluating External Sources 1st ed. 2016 edition

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website click behavior, surveys, or social media data - can and cannot be used for data augmentation. Data augmentation is a beneficial tool for companies to use external data, if the internal data basis for targeting is not sufficient to reach the customers with the highest propensity.

365 pages, 49 black & white illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 22, 2016
ISBN13 9783658145767
Publishers Springer
Pages 343
Dimensions 148 × 210 × 19 mm   ·   439 g
Language German  

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