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Strategische Stakeholder-Ansprache: Eine Fallstudie zur BtB-Kundenkommunikation auf Messen Alexandra Simtion 1. Aufl. 2016 edition
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Strategische Stakeholder-Ansprache: Eine Fallstudie zur BtB-Kundenkommunikation auf Messen
Alexandra Simtion
Die Autorin zeigt auf, dass Unternehmen immer dann kommunizieren, wenn ein Anlass – eine Krise, eine Veränderung, ein anstehendes Event – dies erforderlich macht.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 14, 2016 |
| ISBN13 | 9783658131487 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 339 |
| Dimensions | 150 × 220 × 10 mm · 458 g |
| Language | German |
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