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Erfolgsfaktoren von Pop-up Stores: Fallstudiengestutzte Evaluation am Beispiel der Bekleidungsindustrie Olga Louisa Kastner 2015 edition
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Erfolgsfaktoren von Pop-up Stores: Fallstudiengestutzte Evaluation am Beispiel der Bekleidungsindustrie
Olga Louisa Kastner
Olga Louisa Kastner leitet aus der Pop-up-Retail-Literatur und empirischen Studien aus verwandten Forschungsbereichen Erfolgsfaktoren von Pop-up Stores ab, zeigt Erfolgsdimensionen auf und entwickelt ein hierarchisches Erfolgsfaktorenmodell.
107 pages, black & white illustrations, black & white tables, bibliography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 3, 2015 |
| ISBN13 | 9783658089443 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 107 |
| Dimensions | 148 × 210 × 7 mm · 167 g |
| Language | German |
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