International Employer Brand Management: A Multilevel Analysis and Segmentation of Students' Preferences - Lena Christiaans - Books - Springer - 9783658004552 - November 27, 2012
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Lena Christiaans
International Employer Brand Management: A Multilevel Analysis and Segmentation of Students' Preferences 2013 edition

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However, in the absence of research on international students' preferences for employer characteristics, it is difficult for multinational companies to decide on a feasible degree of employer brand standardization.

265 pages, 16 black & white illustrations, 34 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 27, 2012
ISBN13 9783658004552
Publishers Springer
Pages 265
Dimensions 148 × 210 × 15 mm   ·   371 g
Language German  

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