To what extent is there evidenc - Schöfer - Books - GRIN Verlag - 9783656991564 - March 8, 2012
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To what extent is there evidenc

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Seminar paper from the year 1998 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, University of Nottingham, language: English, abstract: A basic premise of marketing is that organisational performance is improved by satis-fying customers. In the light of this proclamation, the present paper examines evidence sug-gesting that the adoption of a marketing-led approach to business actually imp

Media Books     Book
Released March 8, 2012
ISBN13 9783656991564
Publishers GRIN Verlag
Pages 28
Dimensions 138 × 20 × 213 mm   ·   250 g   (Weight (estimated))
Language German  

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