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Web 2.0-Anwendungen im Marketing von Kunstmuseen: Eine kritische Auseinandersetzung - VS College Tanja Binder 2012 edition
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Web 2.0-Anwendungen im Marketing von Kunstmuseen: Eine kritische Auseinandersetzung - VS College
Tanja Binder
Unter Berücksichtigung von Controlling-Aspekten untersucht Tanja Binder, wann und in welcher Form Social Media sinnvoll für ein effizientes Museumsmarketing genutzt werden kann, um den Marketingaufgaben Besucherbindung, Besucherakquisition, Leistungsinnovation, Leistungspflege und Stakeholder-Kommunikation nachzukommen.
119 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 13, 2012 |
| ISBN13 | 9783531196244 |
| Publishers | Springer Fachmedien Wiesbaden |
| Pages | 119 |
| Dimensions | 148 × 210 × 9 mm · 174 g |
| Language | German |
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