Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World - Management for Professionals - Pierre Mora - Books - Springer International Publishing AG - 9783319244792 - December 4, 2015
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Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World - Management for Professionals 1st ed. 2016 edition

Pierre Mora

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Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World - Management for Professionals 1st ed. 2016 edition

In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.

219 pages, 2 black & white illustrations, 66 colour illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 4, 2015
ISBN13 9783319244792
Publishers Springer International Publishing AG
Pages 219
Dimensions 243 × 166 × 18 mm   ·   496 g
Language French  
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