The Roots and Uses of Marketing Knowledge: A Critical Inquiry into the Theory and Practice of Marketing - Terry Smith - Books - De Gruyter - 9783110631142 - January 20, 2020
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The Roots and Uses of Marketing Knowledge: A Critical Inquiry into the Theory and Practice of Marketing

Terry Smith

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The Roots and Uses of Marketing Knowledge: A Critical Inquiry into the Theory and Practice of Marketing

The author engages with the vital conversation about how marketing knowledge is created, disseminated and consumed, looking beyond the traditional reification of practice in theory and verification of theory in practice. The history and future of ma

235 pages, 38 Tables, black and white; 19 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 20, 2020
ISBN13 9783110631142
Publishers De Gruyter
Pages 235
Dimensions 255 × 177 × 18 mm   ·   526 g
Language French  
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