Smartphone Marketing: Strategies for Mobile-Driven Consumers in the Artificial Intelligence Age - Dominic Appiah - Books - Springer Nature Switzerland AG - 9783032332134 - November 29, 2026
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Dominic Appiah
Smartphone Marketing: Strategies for Mobile-Driven Consumers in the Artificial Intelligence Age

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Expected delivery Dec 7 - 10, 2026
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The book examines digital customer journeys and smartphone-mediated brand experiences, providing a valuable resource for students, researchers, and practitioners in digital marketing, consumer behaviour, and technology-enabled market transformation.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released November 29, 2026
ISBN13 9783032332134
Publishers Springer Nature Switzerland AG
Pages 82
Dimensions 150 × 220 × 20 mm   ·   200 g   (Weight (estimated))

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