The Evolution of Digital Advertising: From Banners to AI -  - Books - Springer Nature Switzerland AG - 9783032257680 - December 23, 2026
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The Evolution of Digital Advertising: From Banners to AI

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This book explores the evolution of digital advertising in the 21st century and explains how technology is transforming modern marketing strategies. It examines key trends such as video advertising, social media marketing, artificial intelligence in advertising, and changing consumer engagement in the digital marketing landscape.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released December 23, 2026
ISBN13 9783032257680
Publishers Springer Nature Switzerland AG
Pages 295
Dimensions 150 × 220 × 20 mm   ·   622 g   (Weight (estimated))
Editor Jayawardena, Nirma Sadamali

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