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Political Branding in Ghana: Designing and Delivering the Political Brand Promise - Palgrave Studies in Political Marketing and Management Joyce Manyo
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Political Branding in Ghana: Designing and Delivering the Political Brand Promise - Palgrave Studies in Political Marketing and Management
Joyce Manyo
It discusses how political branding principles have been adapted to suit the unique context of Ghana and how political branding in Ghana connects with similar practices in developed countries to show that political branding is valuable in both advanced and developing democracies.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 24, 2026 |
| ISBN13 | 9783032153012 |
| Publishers | Springer Nature Switzerland AG |
| Pages | 138 |
| Dimensions | 150 × 220 × 20 mm · 326 g |
| Language | German |
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