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The Research Contributions of Donald R. Lehmann to Marketing, Volume 5: Advertising and Branding - Great Thinkers in Marketing
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The Research Contributions of Donald R. Lehmann to Marketing, Volume 5: Advertising and Branding - Great Thinkers in Marketing
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 6, 2026 |
| ISBN13 | 9783031880742 |
| Publishers | Springer International Publishing AG |
| Pages | 549 |
| Dimensions | 150 × 220 × 20 mm · 853 g (Weight (estimated)) |
| Editor | Keller, Kevin Lane |
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