Wanghong as Social Media Entertainment in China - Palgrave Studies in Globalization, Culture and Society - David Craig - Books - Springer Nature Switzerland AG - 9783030653750 - February 26, 2021
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Wanghong as Social Media Entertainment in China - Palgrave Studies in Globalization, Culture and Society 1st ed. 2021 edition

David Craig

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Wanghong as Social Media Entertainment in China - Palgrave Studies in Globalization, Culture and Society 1st ed. 2021 edition

In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities.

197 pages, 14 Illustrations, black and white; IX, 197 p. 14 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 26, 2021
ISBN13 9783030653750
Publishers Springer Nature Switzerland AG
Pages 197
Dimensions 454 g
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