Innovation, Product Development and Commercialization

Dariush Rafinejad

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Innovation, Product Development and Commercialization

Innovation, Product Development and Commercialization takes a unique holistic approach and examines the diverse issues that managers face to channel resources in the right direction for global commercial success. The book explores innovation, new product development and commercialization decisions within an integrated framework of business, market, technology, and resource strategy.

400 pages

Media	Books Hardcover Book (Book with hard spine and cover)
Released	June 30, 2007
ISBN13	9781932159707
Publishers	J Ross Publishing
Pages	400
Dimensions	261 × 185 × 31 mm · 924 g
Language	English

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