Global Brand Management: A Guide to Developing, Building & Managing an International Brand - Laurence Minsky - Books - Kogan Page Ltd - 9781789660401 - November 3, 2019
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Laurence Minsky
Global Brand Management: A Guide to Developing, Building & Managing an International Brand

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Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 3, 2019
ISBN13 9781789660401
Publishers Kogan Page Ltd
Pages 328
Dimensions 178 × 250 × 33 mm   ·   706 g
Language English  

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