Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders - Witold J. Henisz - Books - Taylor & Francis Ltd - 9781783532988 - November 14, 2016
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Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders 1st edition

Witold J. Henisz

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Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders 1st edition

This book argues that the strategic management of relationships with external stakeholders – what the author calls 'Corporate Diplomacy' – creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental challenge for managers of multinational corporations.

230 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 14, 2016
ISBN13 9781783532988
Publishers Taylor & Francis Ltd
Pages 230
Dimensions 156 × 234 × 18 mm   ·   354 g
Language English  

See all of Witold J. Henisz ( e.g. Hardcover Book and Paperback Book )