Selling Information Technology

Chuck Cliburn provides the reader with an inside view of life in this complex and competitive industry beginning in 1974 and spanning the next four decades. It speaks to the struggles of the once-mighty computer companies to simply survive as computers changed from highly proprietary moneymakers to open-system commodities in the late eighties and nineties and how some survived while others did not. The book addresses the significant workplace and cultural changes that have occurred over the decades and discusses the details of winning and losing deals sometimes exceeding $100 million. Those that have survived have done this by adjusting to a world with an insatiable appetite for information and a decreasing appetite for computers.

Chuck Cliburn began his career with the Burroughs Corporation as a Sales and Marketing Trainee in 1974

and carried a quota for the next 38 years with three of the industry's largest tech firms. He held sales and management positions in Phoenix, Las Vegas, Miami, Philadelphia, Jacksonville, and Tallahassee before founding New Capitol IT in 2013 - a consulting and lobbying firm specializing in the IT industry.

This is his story.