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Sales Management for Improved Organizational Competitiveness and Performance
Sales Management for Improved Organizational Competitiveness and Performance
Highlights the influences of management, marketing, and technology on sales, and presents trends in sales, namely the digital transformation that is taking place in organisations. The book also considers innovative concepts, techniques, and tools in the sales area.
325 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 27, 2022 |
| ISBN13 | 9781668434314 |
| Publishers | IGI Global |
| Pages | 325 |
| Dimensions | 150 × 220 × 10 mm · 920 g |
| Language | English |
| Editor | Santos, Jose Duarte |
