Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits - Piyush Kumar - Books - Business Expert Press - 9781606491935 - May 16, 2011
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Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits

Piyush Kumar

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Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits

Provides avenues to convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health.

181 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 16, 2011
ISBN13 9781606491935
Publishers Business Expert Press
Pages 181
Dimensions 153 × 228 × 10 mm   ·   302 g
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