Corporate Creativity: How Innovation & Improvement Actually Happen - Sam Stern - Books - Berrett-Koehler Publishers - 9781576750490 - 1998
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Sam Stern
Corporate Creativity: How Innovation & Improvement Actually Happen 1st edition

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Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 1998
ISBN13 9781576750490
Publishers Berrett-Koehler Publishers
Pages 276
Dimensions 157 × 235 × 20 mm   ·   421 g
Language English  

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