Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition - John Davis - Books - De Gruyter - 9781501515767 - December 19, 2017
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Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition 3rd edition

John Davis

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Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs, Third Edition 3rd edition

Organized into eleven focused sections, Measuring Marketing offers an effective approach to the science behind marketing. Written for both marketing managers and senior executives, this informative guide puts more than 110 key metrics in perspective.

390 pages, 45 Illustrations, black and white; 25 Tables, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 19, 2017
ISBN13 9781501515767
Publishers De Gruyter
Pages 390
Dimensions 171 × 241 × 24 mm   ·   664 g
Language English  
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