Universal Utopia: a Candid Look at Consumer Society

Publisher Marketing: Are profits our principal reason for existing? Are we not more than the sum of our belongings? I believe we are, but somehow that message has gotten lost in a sea of corporate, political and economical interests that seem to command everything else in our way of life. At the end of the day, it's obvious enough that our society is not perfect, but is it at least what it promised it would be? Has trading off our values and our very cultural identity for the illusion of wealth really bought us greater harmony? Will consumerism ever bring about personal happiness? Hard questions are the questions really worth answering. Universal Utopia is a work of reflection on the course that contemporary consumer society is taking with regards to moral flexibility, business ethics, relativism and the surrender of personal conscience. The work approaches the fabric of modern-day global society with a critical eye on how we have geared ourselves for consumerism and for the ethos of profit at the expense of our traditional values, our humanity, our individuality and our planet. In Universal Utopia, a challenge to democratic relativism and consumerism is presented to point out some of the dangers that lurk around the corner. A provocative analysis is made of how far we have divorced from moral and ethical values that were at one point symbolic of societies across the globe, and the price we are paying for it. Was it worth it? Read about it, reflect on it and find out for yourself.