International Marketing Strategy: Analysis, Development And Implementation - Alexandra Kenyon-Robin Lowe-Isobel Doole - Books - Cengage Learning EMEA - 9781473778696 - January 24, 2022
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Alexandra Kenyon-Robin Lowe-Isobel Doole
International Marketing Strategy: Analysis, Development And Implementation 9th edition

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Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets.

496 pages

Media Books     Book
Released January 24, 2022
ISBN13 9781473778696
Publishers Cengage Learning EMEA
Pages 496
Dimensions 258 × 195 × 25 mm   ·   1.01 kg
Language English  

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