Marketing Psychology: The Paradigm in the Wings - G. Foxall - Books - Palgrave Macmillan - 9781349398140 - September 15, 1997
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Marketing Psychology: The Paradigm in the Wings 1st ed. 1997 edition

G. Foxall

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Marketing Psychology: The Paradigm in the Wings 1st ed. 1997 edition

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm.

203 pages, XIII, 203 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 15, 1997
ISBN13 9781349398140
Publishers Palgrave Macmillan
Pages 203
Dimensions 215 × 139 × 16 mm   ·   258 g
Language English  
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