Nonmarket Strategic Management - Voinea, Cosmina Lelia (Radboud University, Nijmegen, Netherlands) - Books - Taylor & Francis Ltd - 9781138918283 - June 21, 2017
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Voinea, Cosmina Lelia (Radboud University, Nijmegen, Netherlands)
Nonmarket Strategic Management 1st edition

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With case studies from a range of industries, this book introduces nonmarket strategic management, offering theories and managerial support for coping with complex business realities created by the intertwined market and nonmarket arenas. It also examines the nonmarket challenges from a global perspective, analysing emerging markets as well as those already well established.

224 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 21, 2017
ISBN13 9781138918283
Publishers Taylor & Francis Ltd
Pages 172
Dimensions 150 × 220 × 20 mm   ·   500 g
Language English  

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