Public Relations Planning: A Strategic Approach - Vieira, Jr., Edward T. - Books - Taylor & Francis Ltd - 9781138105171 - October 16, 2018
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Public Relations Planning: A Strategic Approach 1st edition

Vieira, Jr., Edward T.

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Public Relations Planning: A Strategic Approach 1st edition

This book lays out the steps involved in planning and executing a successful PR campaign. A strategic approach and plenty of practical insights give students a real edge when it comes to executing an effective campaign.

528 pages, 63 Line drawings, black and white; 81 Halftones, black and white; 36 Tables, black and wh

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 16, 2018
ISBN13 9781138105171
Publishers Taylor & Francis Ltd
Pages 528
Dimensions 157 × 230 × 29 mm   ·   758 g
Language English  
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