The Social License: How to Keep Your Organization Legitimate - John Morrison - Books - Palgrave Macmillan - 9781137370716 - August 27, 2014
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The Social License: How to Keep Your Organization Legitimate

John Morrison

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The Social License: How to Keep Your Organization Legitimate

A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.

202 pages, 1 maps

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 27, 2014
ISBN13 9781137370716
Publishers Palgrave Macmillan
Pages 187
Dimensions 218 × 144 × 18 mm   ·   385 g
Language English  
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