The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas - David Burkus - Books - John Wiley & Sons Inc - 9781118611142 - October 7, 2013
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David Burkus
The Myths of Creativity: The Truth About How Innovative Companies and People Generate Great Ideas

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How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few.

224 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 7, 2013
ISBN13 9781118611142
Publishers John Wiley & Sons Inc
Pages 224
Dimensions 229 × 159 × 21 mm   ·   458 g
Language English  

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