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Laddering: Unlocking the Potential of Consumer Behavior Eric V. Holtzclaw
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Laddering: Unlocking the Potential of Consumer Behavior
Eric V. Holtzclaw
Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window.
224 pages, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 15, 2013 |
| ISBN13 | 9781118566121 |
| Publishers | John Wiley & Sons Inc |
| Pages | 224 |
| Dimensions | 163 × 234 × 20 mm · 408 g |
| Language | English |
