Marketing Japanese Pop Culture: From Global Strategies to Regional Development - Routledge Research in the Creative and Cultural Industries - - Books - Taylor & Francis Ltd - 9781041337034 - February 23, 2027
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Marketing Japanese Pop Culture: From Global Strategies to Regional Development - Routledge Research in the Creative and Cultural Industries

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Expected delivery Mar 3 - 8, 2027
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Offering a marketing-centred lens on manga, anime, games and character-driven content, this volume explores how Japanese pop culture has shaped global audiences and how it can serve as a strategic driver of local vibrancy and community identity.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released February 23, 2027
ISBN13 9781041337034
Publishers Taylor & Francis Ltd
Pages 236
Dimensions 150 × 220 × 20 mm   ·   505 g   (Weight (estimated))
Editor Kawamata, Keiko
Editor Miura, Toshihiko
Editor Tajima, Norio

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