Advertising Theory - Routledge Communication Series - - Books - Taylor & Francis Ltd - 9781041084327 - March 29, 2027
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Advertising Theory - Routledge Communication Series 3rd edition

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Bringing together leading scholars to examine the major theories of how advertising works in today's digital, data-driven, and AI-enabled environment, this third edition demonstrates that while advertising technologies continue to evolve, fundamental theories remain highly relevant. It will appeal to students, researchers, and practitioners.

Media Books     Paperback Book   (Book with soft cover and glued back)
To be released March 29, 2027
ISBN13 9781041084327
Publishers Taylor & Francis Ltd
Pages 342
Dimensions 150 × 220 × 10 mm   ·   515 g   (Weight (estimated))
Editor Rodgers, Shelly (University of Missouri, USA)
Editor Thorson, Esther (Michigan State University, USA)

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