Qualitative Marketing Research: Understanding Consumer Behaviour - Maison, Dominika (University of Warsaw, Poland) - Books - Taylor & Francis Ltd - 9781041031154 - February 24, 2026
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Maison, Dominika (University of Warsaw, Poland)
Qualitative Marketing Research: Understanding Consumer Behaviour 2nd edition

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This new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualitative marketing research, positioning methodologies within the broader landscape of marketing strategy, managerial decision-making, and contemporary consumer psychology.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 24, 2026
ISBN13 9781041031154
Publishers Taylor & Francis Ltd
Pages 290
Dimensions 150 × 220 × 20 mm   ·   720 g
Language English  

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