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Netnography: Qualitative Digital Inquiry for the Age of AI Robert V. Kozinets 4 Revised edition
Netnography: Qualitative Digital Inquiry for the Age of AI
Robert V. Kozinets
Written by Robert Kozinets, pioneer of Netnography, this is the definitive guide to the method from its original creator. Combining authoritative theory with practical step-by-step guidance, it remains the only book that both defines Netnography and shows students how to conduct netnographic research in today's AI-enabled, digitally connected world.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| To be released | May 8, 2027 |
| ISBN13 | 9781036217044 |
| Publishers | SAGE Publications Ltd |
| Pages | 352 |
| Dimensions | 150 × 220 × 10 mm · 530 g (Weight (estimated)) |
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