Conducting Social Marketing Research: A Practical Guide - Lee, Nancy R. (University of Washington, USA) - Books - Taylor & Francis Ltd - 9781032936109 - November 24, 2026
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Lee, Nancy R. (University of Washington, USA)
Conducting Social Marketing Research: A Practical Guide

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High-quality research underpins all effective social marketing, but it can be hard for practitioners to find practical, accessible guidance on conducting, interpreting, and applying research. Conducting Social Marketing Research Efforts: A Practical Guide fills this gap.

Media Books     Paperback Book   (Book with soft cover and glued back)
To be released November 24, 2026
ISBN13 9781032936109
Publishers Taylor & Francis Ltd
Pages 134
Dimensions 150 × 220 × 10 mm   ·   453 g

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