Towards Transformative Education in Marketing: Challenging Rhetoric and Embracing Change - Key Issues in Marketing Management - - Books - Taylor & Francis Ltd - 9781032908984 - October 16, 2026
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Towards Transformative Education in Marketing: Challenging Rhetoric and Embracing Change - Key Issues in Marketing Management

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This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 16, 2026
ISBN13 9781032908984
Publishers Taylor & Francis Ltd
Pages 172
Dimensions 175 × 246 × 14 mm   ·   352 g
Editor Heath, Teresa
Editor Moufahim, Mona
Editor O’Malley, Lisa

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