Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise - Brzozowska, Anna (Czestochowa University Of Technology, Poland) - Books - Taylor & Francis Ltd - 9781032713885 - May 15, 2024
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Brzozowska, Anna (Czestochowa University Of Technology, Poland)
Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise

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In today's global business environment, Customer Relationship Management (CRM) has become the key to the success of many international enterprises.This book offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion.

230 pages, 9 Tables, black and white; 26 Line drawings, black and white; 26 Illustrations, black and

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 15, 2024
ISBN13 9781032713885
Publishers Taylor & Francis Ltd
Pages 164
Dimensions 150 × 220 × 20 mm   ·   480 g
Language English  

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