Marketing and Gamification: Applications, Challenges, and Ethics - Routledge Studies in Marketing - Gaurav Gupta-Sahil Gupta-Razia Nagina-Mandakini Pa - Books - Taylor & Francis Ltd - 9781032694177 - October 28, 2024
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Gaurav Gupta-Sahil Gupta-Razia Nagina-Mandakini Pa
Marketing and Gamification: Applications, Challenges, and Ethics - Routledge Studies in Marketing

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In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.

268 pages, 21 Tables, black and white; 18 Line drawings, black and white; 18 Illustrations, black an

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 28, 2024
ISBN13 9781032694177
Publishers Taylor & Francis Ltd
Pages 248
Dimensions 150 × 220 × 20 mm   ·   580 g
Language English  
Editor Gupta, Gaurav
Editor Gupta, Sahil
Editor Nagina, Razia
Editor Paruthi, Mandakini

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