Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands - - Books - Taylor & Francis Ltd - 9781032670492 - September 30, 2024
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Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands

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Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands

This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term “corporate cancel culture” highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.

288 pages, 13 Tables, black and white; 19 Line drawings, black and white; 9 Halftones, black and whi

Media Books     Paperback Book   (Book with soft cover and glued back)
To be released September 30, 2024
ISBN13 9781032670492
Publishers Taylor & Francis Ltd
Pages 228
Dimensions 480 g
Editor Scheinbaum, Angeline Close (The University of Texas at Austin, USA)