International Business and Culture: Challenges in Cross-Cultural Marketing and Management - Routledge Studies in International Business and the World Economy - Malgorzata Bartosik-Purgat-Monika Guzek - Books - Taylor & Francis Ltd - 9781032633893 - June 14, 2024
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Malgorzata Bartosik-Purgat-Monika Guzek
International Business and Culture: Challenges in Cross-Cultural Marketing and Management - Routledge Studies in International Business and the World Economy

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International Business and Culture: Challenges in Cross-Cultural Marketing and Management explores the intricate relationship between culture and business, offering valuable insights for both practitioners and scholars.

264 pages, 10 Tables, black and white; 2 Line drawings, black and white; 2 Illustrations, black and

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 14, 2024
ISBN13 9781032633893
Publishers Taylor & Francis Ltd
Pages 264
Dimensions 157 × 236 × 23 mm   ·   528 g
Language English  
Editor Bartosik-Purgat, Malgorzata (Dept. of Intnl Management, Poznan Univ. of Economics & Business, Poland)
Editor Guzek, Monika

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