Business Digitalization: Corporate Identity and Reputation - Routledge Studies in Marketing - Maria Teresa Cuomo-Pantea Foroudi - Books - Taylor & Francis Ltd - 9781032512358 - September 29, 2023
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Maria Teresa Cuomo-Pantea Foroudi
Business Digitalization: Corporate Identity and Reputation - Routledge Studies in Marketing

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This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation.

220 pages, 12 Tables, black and white; 4 Line drawings, black and white; 6 Halftones, black and whit

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 29, 2023
ISBN13 9781032512358
Publishers Taylor & Francis Ltd
Pages 188
Dimensions 150 × 220 × 20 mm   ·   530 g
Language English  
Editor Cuomo, Maria Teresa (University of Salerno, Italy)
Editor Foroudi, Pantea (Middlesex University London, UK)

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